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Self-Directed Search (SDS)

The Self-Directed Search (SDS) is one of the most widely used career assessment tools in the world.

Self-Directed Search (SDS): Overview

The Self-Directed Search is a career interest assessment created by Dr. John Holland, based on his RIASEC theory (Realistic, Investigative, Artistic, Social, Enterprising, and Conventional).

Purpose of Self-Directed Search (SDS)

The purpose of Self-Directed Search is to help people identify careers that match their interests, personality types, and preferred work environments.

How it works

The Self-Directed Search organizes interests into six Holland types:

  • R – Realistic: hands-on, mechanical, technical

  • I – Investigative: analytical, scientific, research-oriented

  • A – Artistic: creative, expressive, open-ended

  • S – Social: helping, teaching, service

  • E – Enterprising: leadership, sales, business

  • C – Conventional: organization, data, structure

After answering a set of questions, the SDS gives you a three-letter Holland code, such as SIA or IRE. This code is used to match you with career options, educational paths, and work environments likely to fit your interests.

Who it’s for

The SDS is used by:

  • Students (middle school through college)

  • Career changers

  • Job seekers

  • Adults returning to the workforce

  • Career counselors and coaches

It’s designed to be self-guided—hence the name Self-Directed.

What the SDS Measures

The assessment includes:

  1. Activities you enjoy

  2. Competencies you feel confident in

  3. Occupations you find appealing

  4. Personal self-estimates of ability

You receive:

  • A 3-letter Holland code

  • Matching career lists

  • Summary report

  • Information on education level, salary ranges, and career paths

Benefits of the SDS

  • Highly researched and validated

  • Simple to take and interpret

  • Fast: usually 20–25 minutes

  • Strong career-matching accuracy

  • Affordable compared with other professional tools

  • Excellent for people who prefer an independent, self-guided experience

$15